Architectural Digest reports on WHY’s design for Frieze LA

“The tent withstood the downpour. This past Thursday, the heavens opened up just as Frieze Los Angeles was making its grand debut, welcoming the inaugural fair with torrential rain that kept fearful collectors and Uber drivers off the roads. But inside the tent, the art stayed dry and admirers undeterred thanks to Kulapat Yantrasast of the L.A.-based firm wHY, which devised the successful indoor/outdoor scheme at Paramount Studios. Covered walkways ushered visitors toward the entrance, whose faux foliage–covered façade echoed Paramount’s iconic arches. Inside the entry pavilion, blue-stained plywood panelling referenced the humble backsides of stage sets, suggesting that by stepping into the tent you were stepping into the spotlight. Upon doing so, of course, you found a crowd vying for it, as A-List Angelenos and the traveling circus of curators, collectors, and critics that is the contemporary art world circulated and schmoozed.”

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