Dezeen reports on WHY’s design for Frieze LA

“The inaugural Frieze Art Fair Los Angeles has taken place on the grounds of a Hollywood movie set, with a venue that US firm WHY designed to give visitors the ‘feeling of being backstage and behind-the-scenes’.

Measuring 3,800 square feet (353 square metres), the entry pavilion was completed with a garden-like area decorated with benches, outdoor lamps, artificial grass and ivy. Shaped as a double arch, the entrance is intended to mimic the gate to Paramount Pictures on Melrose Avenue – an expansive property with studios, prop warehouses, numerous stages, parking lots, and a five-acre (two-hectare) backlot.”

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