Wallpaper reports on WHY’s design for Frieze LA

“The inaugural Frieze Los Angeles kicks off with a new indoor and outdoor tent design by local architecture studio WHY. Pitching up at Paramount Studios, Frieze’s new location in Hollywood celebrates the city’s creative eco-system, while the tent design brings in the Californian light and makes the most of the good weather with outdoor spaces and green walls.

‘We basically surgically insert the tent into a working busy film studio,’ says Kulapat Yantrasast, founder and creative director at WHY, and a Los Angeles resident since 2003. He wanted to create the effect of being backstage, and reflect the ‘less rigid’ art scene of LA, in comparison to other contemporary art hub cities.”